What about Blighty?

If Europe is a whole different world of chips, then the UK is its uhhhhh Lisa Bonet. Lisa Bonet ate no basil!! Anyway, I got these chips, apparently called "Real" at a - ugh - Starbuxxx in Cardiff, Wales. They do both what I like and dislike about new, let's call them, to coin a gross phrase "conscious chips." Or excuse me, in this case CRISPS. These conscious crisps take the modern packaging too far into saccharine cuteness. The translucent bag is awesome and tasteful, but the cutesy copy on the front makes it obnoxious. The ingredients are all natural, and their love of the chip seems genuine, but I think they fail where a bit of humility and subtlety would have suited better. Tracking with the hit-you-over-the-head-ness are the chips themselves. The mature cheddar and spring onion flavoring is far too dense, and honestly I could only eat a handful before being overwhelmed with the intense flavor. They nail the hand-cooked kettle crunch, but the flavoring is too broad, too obtuse. I appreciate the sincerity but nothing of its execution.